Design Icons

Shoe designer Minna Parikka is known and loved for her fun designs, created by combining elements of surrealism, playfulness and contemporary design.

Bunnies

Bunny Sneaks made their first appearance in S/S14 and have since hopped their way to the feet and hearts of fabulous women worldwide. They encapsulate Minna Parikka’s trademark fusion of fantasy and style: A fluffy friend hides out in luxurious designer shoes, not realizing its big ears reveal its hideout.

As bunnies tend to multiply, new takes on this playful shoe include slip-ons, boots, and pumps. Our most recent additions to the Bunny Family are the sporty yet playful Logo Bunnies – with bunny ears boldly emblazoned on the side of the shoe.

Logo Bunnies

Minna Parikka’s beloved bunny ears showed up in logo form in Spring 2019. The new must-have sneakers see a more subtle play on the designer's endearing trademark. A new sporty look, with bunny ears in logo form on the side.

Lollipop Heels

The idea of turning the classic red lollipop into a heel stems from a delicious fantasy: What if women could enjoy something sweet whenever they wanted to, but keep a perfectly clear conscience? 

Lollipop heels were launched in February 2018 with several variations. The delectable Lollipop heel above, Joan, became a favourite treat the moment it was launched. Joan also has a little sister Anne. She’s equally as charming, but with a slightly less decadent heel.

Hearts

What’s not to love? These classic women’s shoes are a romantic’s dream, with heart-shaped cut-outs and laces adorned with the same universal symbol of adoration.

 Minna Parikka’s Raquel and Jodie are pure fantasy as wedding shoes – and they love to party!

These beauties have been winning hearts since 2007.