Meet The Woman Behind The Shoes

The Helsinki-based Minna Parikka brand was founded in 2005, an adventure in surreal styling, eccentricity and playfulness that prizes quality and attention to detail. Minna’s iconic designs have been worn by Lady Gaga, Taylor Swift, Cara Delevigne, the Jenners and the Kardashians – just to name a few!

‘All women should stand on their own two feet without anybody telling them how they should look, think or live. Life is too short to be lived in dull shoes.’

Minna Parikka

Brand Story

Ever since she fell into the rabbit hole of shoe design at the tender age of 15, Minna Parikka has been chasing her dreams. At 19, she moved to England to study footwear design and spent the next six years working and gaining inspiration in London, Milan and Barcelona.

The Story Continues

Eventually, she got the boot from a shoe brand she was working for and decided she wanted to be in charge of her own life and creative work. In 2005, she returned to her home city of Helsinki and the MINNA PARIKKA brand was born. 


The brand continued following its own path for the next 15 years. When deciding to close the business operations in late 2020 the brand had never been more successful.

‘I want to continuously develop myself and I felt like I had given all that I have to my brand. Now it is the time for me to take a new direction in life and allow all the new adventures to arrive.’

Minna Parikka


Creative Steps

Behind all these magical shoes and colourful worlds around them is one extraordinary woman. Designer Minna Parikka has created hundreds of designs, encouraging all women to explore fashion with a sense of fun and fearlessness. 

Minna’s unconventional and iconic world has allowed countless women to express their true selves and to build empowerment from the ground up.


Design Icons

Iconic bunny sneakers, lollipop heels and many other dreamy designs by Minna Parikka became classics the second they hit the streets. These fabulous designs have been worn by Lady Gaga, Taylor Swift, Cara Delevigne, the Jenners and the Kardashians. These icons of fashion have conquered the world, empowering other women to be bold and express themselves.

EXPLORE ICONS