Minna Parikka Universum

The Minna Parikka flagship welcomed everybody to fall down the rabbit hole for good 12 years. Located in the heart of Helsinki you could find a centre stage for playful and surreal designs, inviting customers of all walks to fulfill their dreams and feel empowered. 


In 2009 Minna opens her first shop on Helsinki’s Boulevard. The legend tells that she  renovated it with only the help of her father. The selection was small, but the business all the more popular – shoes flew off the shelves as loyal fans bought any and every shoe in their size!


In 2012 a new, bigger and finer Flagship Store opens its doors in Helsinki’s CBD shopping strip, Aleksanterinkatu.The store was known for its stunning seasonal window displays that you couldn't pass without a smile.

Over 80 square meters of delicious colours and the widest selection of Minna Parikka treasures – you could even find a mirrored kissing booth! The store served as a shoe lovers paradise until the very closing of its doors in July 2020.

“Visiting the store would double the Minna Parikka experience. It was like putting a cherry on top of the cake – or a heart on top of a shoe”

Minna Parikka Universum

The stunning window displays of Minna’s imaginative universum became a must see sightseeing destination in the city centre. These colourful worlds invited all fashion hungry window shoppers to eat up for fullness of their hearts. Swipe to see the best bits!

S/S 20: It's my party

Christmas 19: Mrs. santa has a brand new slay!

A/W19: Let's Dance

PF19: Down the Rabbit Hole

Summer Sale 19

A/W18: Occult

A/W17: Confectionery

A/W16: A Kind of magic


A/W15: Glazed and Confused

S/S15: Fresh & Raw

S/S14: Synthesis

International Pop-Ups

In 2016 the hit bunny sneaker hopped it’s way around the world bringing attention and international fame for the brand. Soon the name Minna Parikka was on everyone’s lips. The super-popular shoes were sold in countless of prestige shops around the world - Harrods, Selfridges, Liberty, Harvey Nichols, I.T, Lane Crawford, Luisa Via Roma, Le Bon Marché, La Rina Scente, Level Shoe Heaven and Saks Fifth Avenue to name a few.

Harrods, London 2016

Minna launched the enchanting line of children’s shoes, Minna Parikka Mini, at Harrods in March 2016.

Harrods, London 2016

Soon the iconic designs were seen on the feet of all the little bunnies around the world.

Harrods, London 2017

In continuation of the success of Minna Parikka Mini, the designer continued to conquer the big hearts of small bunny fans.

Level Shoes District, Dubai Mall 2017

The bunnies did the trick and hopped their way to Dubai Mall. One could find the most delicious sneaks and childrens’ styles that were wanted all over the globe.

Level Shoes District, Dubai Mall 2017

Let’s disco! The Pop-Ups held on to the signature statement look of Minna Parikka Displays.

Selfridges Shoe Galleries, London 2017

Creating a display for one of the most iconic shoe departments in the world truly made one of Minna’s wildest shoe dreams come true. The selection also included a exclusive colourway of Tail Sneaks.