Minna Parikka

Once she fell down the rabbit hole and chose the world of shoe design at the age of 15, Minna started chasing her dreams. She moved to England at 19 to pursue a degree in footwear design, spending the next six years living, working and finding inspiration in London, Milan, and Barcelona. In 2005 she returned to her native Helsinki to launch the Minna Parikka brand. Currently, her designs are sold in 25 different countries globally in some of the best fashion retailers, such as Harrods, Selfridges, LUISAVIAROMA, Galeries Lafayette Berlin & Beijing, Harvey Nichols UK & HK, On Pedder, TSUM Moscow & Kiev, Level Shoes and I.T. Click to view all stockists.

”My designs are like love letters from one shoe lover to another.
Life is too short to take style too seriously.”



Crafted in Spain from the finest materials with unparalleled attention to detail, Minna’s shoes have helped countless women build their own style from the ground up.


The beloved Bunny Sneaks made their first appearance in 2014 and have since hopped their way to the feet and hearts of women around the world. The inspiration behind Bunny Sneaks is a bunny hiding inside the sneakers, not realizing that its big ears are revealing its hideout. As bunnies tend to multiple, new takes on the bunnyeared styles include slip-ons, boots and pumps. Brand new additions to the family are elegant satin bunnies launched this spring.

Shop bunnies


MINNA PARIKKA Flagship Store opened its doors in November 2012 on Helsinki’s main shopping drag, at Aleksanterinkatu 36. It’s over 80 square metres of accessory lovers’ wonderland, a sumptuous confection of wood, marble, leather and vivid colours – it even has its own mirrored kissing booth! The windows of the Universum have held everything from a living plant wall, vogue dancers, miniature railroad track to giant sushi platter – making it impossible to pass by without a smile.

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