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Shoe designer Minna Parikka is known and loved for her fun designs, created by combining elements of surrealism, playfulness and contemporary design. Her innovative creations have spread around the world, and their adventurous edge encourages women to express themselves with confidence.


Design Icon: Bunnies


Bunny Sneaks made their first appearance in S/S14 and have since hopped their way to the feet and hearts of fabulous women worldwide. The inspiration behind the Bunny Sneaks is a bunny hiding inside the sneakers, not realizing its big ears reveal its hideout.

As bunnies tend to multiple, new takes on this plaufyl bunny shoe include slip-ons, boots, and pumps. Our most recent additions to the Bunny Family are the sporty yet playful Logo Bunnies, with bunny ears in logo form on the side of the shoe.

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Design Icon: Lollipop Heels


The idea of turning a classic red lollipop into a heel came from a delicious notion of enjoying something sweet – as often as possible. There is a sensation of naughty or nice in these heels.

Lollipop heels were launched in February 2018 with several variations. The Lollipop heel above, Joan, became a favourite treat the moment it was launched. Joan also has a little sister Anne, who is just as charming, but equipped with a wearable mid heel.

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Design Icon: Hearts


What's not to love? These classic women’s shoes are a romantic’s dream, with heart-shaped cut outs and laces adorned with hearts. Minna Parikka’s Raquel and Jodie are pure fantasy as wedding shoes – and they love to party! These beauties have been winning hearts since 2007.

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